Resume

Work Experience

Walgreens Boots Alliance. Chicago, IL. 2/2020-Present

Director – Brand Marketing, Healthcare and Innovation

  • Lead team of eight to manage brand marketing for Healthcare portfolio
  • Built performance marketing function to decrease average cost of acquisition by almost 700%
  • Doubled customer engagement (monthly active users) through establishment of product marketing model
  • Established Voice of the Customer function to inform product development and content creation

W2O Group. Chicago, IL. 1/2018-2/2020

Senior Director – Digital Strategy and Analytics (6/2019-2/2020)

  • Created and codified performance marketing function and sold in to one major client
  • Led team of 24 to successfully execute performance marketing function
  • Exceed all but one client performance goals in inaugural campaign

Director – Marketing Technology (1/2018-6/2019)

  • Stood-up MarTech consulting practice, exceeding year 1 revenue target
  • Created and codified MarTech and Digital Transformation client workshop
  • Successfully procured over 10 engagements between MarTech and Digital Transformation consulting

American Family Insurance. Madison, WI. 7/2017-1/2018

Sr. Manager – Digital Marketing Technology

  • Led team that provided marketing support for Agent/Owners
  • Developed and began execution of roadmap to enhance digital marketing functionality
  • Owned integrations between internal CRM and external vendors

Discover Financial Services. Chicago, IL. 7/2011-7/2017

Manager – E-Business Marketing Technology Solutions (7/2016-7/2017)

  • Own digital marketing infrastructure strategic roadmap
  • Lead team in developing and executing custom solutions for internal clients
  • Lead multiple integrations between five large marketing cloud platforms
  • Execute proof-of-concept marketing campaigns to ensure operability of new functionality

Product Owner – E-Business Digital Development, Real-Time Data Processing (12/2015-7/2016)

  • Owned product development of real-time card delivery tracking capabilities and user experience
  • Functioned as subject matter expert to provide guidance on all projects and campaigns that leveraged real-time data
  • Product Owner for three Agile development teams totaling 28 resources (on-site and off-shore)
  • Ensured on-time deployment of every release with no critical bugs

Marketing Associate/Senior Associate – Portfolio Marketing (1/2013-12/2015)

  • Product Owner for corporate flagship targeted offers platform project; designed offer engagement customer experience for multiple programs across the Portfolio
  • Designed and executed digital omnichannel communication strategy; increased impressions 6x and exceeded all engagement goals
  • Developed strategy resulting in $1.8bn and $500mm annual incremental sales and balance growth respectively

Marketing Staff Associate/Associate – Marketing Leadership Program (7/2011-1/2013)

Rotation 3 – Diners Club International, Product Development Associate:

  • Managed international offers website and mobile travel app testing and launch
  • Led implementation of Adobe Site Catalyst on desktop and mobile app

Rotation 2 – Internet Acquisition, Affiliates Channel Manager:

  • Managed contract negotiations and technical implementation with Amazon.com’s Credit Central product launch
  • Developed monthly bidding strategy for listing site placements resulting in reduced cost per account by 35% while exceeding account acquisition goals

Rotation 1 – Digital Creative, Account Executive:

  • Developed billable hours tracking process and reporting; identified $500,000 in unreported savings

University Experience

Masters of Business Administration 2011, Kellogg School of Management – Northwestern University

Majors in Marketing and Strategy

Bachelor of Science Degree 2011, University of Wisconsin-Madison

Major in Economics; Minors in Business and Philosophy

Reznick Scholarship Recipient

Additional

Skills

  • HTML, CSS, JavaScript, SQL, R, Microsoft Suite, Microsoft Access, Adobe CS, Adobe Omniture, Google AdWords
  • Certified Scrum Product Owner
  • Certificate in Digital Marketing (University of Illinois Urbana-Champaign)

Service

  • Monthythink Young Professionals Board Member (1/2017-Present)
  • One Million Degrees Volunteer (9/2016-10/2017)
  • LaunchU Mentor for high school students (7/2013-5/2015)
  • Taught English in Montañita, Ecuador (5/2011-6/2011)
  • Led a group of seven UW-Madison student volunteers to Quetzaltenango, Guatemala (1/2009)